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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition,�clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive�text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
- Sales Rank: #26383 in Books
- Brand: Example Product Brand
- Published on: 2011-01-29
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.30" w x 7.80" l, 2.65 pounds
- Binding: Hardcover
- 624 pages
From the Back Cover
- A new Chapter 16, “Meetings and Events,” gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
- A new Chapter 13, “The Internet and Social Media” succinctly explains how the Internet and social media are used in a variety of public relations programs and campaigns.
- A completely revised and updated Chapter 18, “Entertainment, Sports, and Tourism” explores these major industries and gives students practical information about working in these fields.
- New PR Casebooks feature current issues such as the BP Gulf Coast oil spill, Toyota’s car recall, Apple’s iPad, Tiger Woods, healthcare reform, Obama’s election, Google and Chinese censorship, Goldman Sachs and Wall Street, and the World Cup of soccer in South Africa.
- Increased coverage about preparing digital materials for mass media prepares students for working to today’s world.
- Updated information and graphics reflecting the contemporary landscape of the profession provide a realistic view to new public relations professionals. Included are�statistical information on salaries in public relations and which practice areas have the highest compensation, the scope of the public relations industry, and the activities of practitioners in firms and departments.
- iPad version available! Public Relations, Strategies and Tactics 10e will be avaialble with MyCommunicationLab in an iPad textbook version.
Most helpful customer reviews
4 of 4 people found the following review helpful.
It's a Textbook, What Do You Want?
By kz2015
I've been told, that the tenth edition is a great improvement in the chapters about modern media (internet, social networking sites, etc) are a great improvement over the ninth edition. Personally, I never had to get the 9th edition so I wouldn't know, although reading from the description I am glad that this one is offered in hardcover as opposed to paperback textbooks.
It's a textbook. Your professor requires it, you rent it (or buy it, if you're wealthy or are focusing in PR) and you should use every opportunity to suck the marrow out of it (particularly if you are renting it) because there is a wealth of information!
2 of 2 people found the following review helpful.
Outstanding textbook/reference
By Charles Hoff
Excellent resource for brushing up in preparation for the APR exam. Replete with contemporary, relevant examples. Best of all, the publishers did a great job on the TOC so you can quickly navigate through the book.
2 of 2 people found the following review helpful.
Comprehensive examination of PR strategies
By Chief Comm Prof
I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!
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